2013年6月10日星期一

Fans As the Lifeline of the Music Industry

The music industry, otherwise known as the music business, is a complex system that is involved in the selling of music -- whether it be a composition, recording or a live performance. Individuals and organizations that form part of the music industry include everyone involved in this complex business from composers, recording artists, talent managers, record producers, recording companies, recording engineers to music stores, music retailers, etc.The music business can be a very lucrative business, involving cash flow amounting to millions and even billions of dollars. It is not surprising that the music industry all over the world is getting larger and larger, with more and more people wanting to get involved in the system.Essentially, cash is earned whenever a music composition, recording or live performance is sold to a consumer. So how does this system operate? How does cash flow from the fan to the recording artist? Let's take for example the case of American singer-composer, Jason Desrouleaux, more popularly known as Jason Derulo.Whenever Jason Derulo writes a song, he sells the copyright of his composition to an interested publishing company. The publishing company then promotes the use of the composition in television or movies.A recording artist like him may also create a recording using the composition, with the help of a recording engineer and a recording producer in a recording studio. Several recordings or singles are released as an album. The records or albums are owned by a recording company such as Warner Bros. Records. It is the recording company which is responsible for enabling the recording process, promoting cheap oakleys the record, manufacturing the physical media for the recording, distributing the record and marketing it. The record or album is then sold in music stores.Every time a record or album is sold, the music store or music retailer pays the record company. The record company consequently pays the recording artist in the form of royalties or percentage from the sales. The record company also pays the publishing company, which in turn, pays the composer.The flow of the good, which is the record or album from the composer/recording artist to the consumer and the flow of tory burch outlet cash from the consumer back to the composer/recording artist is indeed complicated. Majority of the consumers of these goods are the supporters or fans (short for fanatics) of the recording artist christian louboutin sale and less commonly, of the composer or the composition itself. This means that the success of the music industry is highly dependent on the buying behavior of the fans. If fans do not buy the goods, the music business can fall apart.With this in mind, recording companies naturally go to great extent to promote their recording artists just as they promote the records or albums they own. Recording artists go on promotional tours, television guestings and shows in an effort to advertise themselves to potential consumers and gain the support of fans. They may also put up facebook pages, their own websites or offer downloadable pictures and wallpapers to get their fans hooked and to urge fake oakley sunglasses them to buy their records. For instance, Jason Derulo wallpaper and pictures are available for public use. These are just some of the popular means by which recording artists try to expand their fan base and hopefully, their market value as well.It is therefore not just for fame that recording artists take care of their fans and encourage more to join. For indeed, the fan base is their lifeline in the music industry.

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